We are living in unique times and dealing with challenges that many in the profession today have never encountered. Adjusting to remote and hybrid work environments, historic inflation levels, generational shifts in the workforce, and technological advancements have had a dramatic impact on many firms’ perspective on growth and the strategic priorities needed to achieve it.
Throughout this and other times of change we have seen throughout the history of the profession, growth remains important. However, the overall approach for achieving growth tends to rebalance across three primary strategies: Acquire new clients, retain existing clients, and expand existing client relationships with new services.
In this session, we will explore each of these and attendees will:
· Understand the trends and market shifts over time that rebalance strategic priorities
· Identify the components of a growth goal and align strategies with them
· Learn a method to prioritize clients and prospects to maximize growth potential
· Understand the elements of trust and how to optimize them to strengthen client relationships
· Learn a model for assessing client needs and aligning solutions to increase relationship value