With accounting marketing comes daily challenges that drive us to learn better ways to grow our firms. This will only get more intense in the future as technology changes. Some areas that are driving this include:

Artificial Intelligence - Voice activation, automating functions, in the marketing and lead generation processes, and digital search optimization.
Relevant Content - Interactivity and personalization of communications.
Social Media - Engagement building and interactivity, live streaming, and social influencers.

We will discuss each of these topics and the activities to guide discussion on ways CICPAC member firm marketers can stay up-to-date.

Learning Objectives:

Understand the trends that may change the accounting marketing landscape.
Identify ways your firm can tackle these items.
Discuss the resources CICPAC has that your firm can utilize.